Industry Scope: Healthcare, Technology, Social Sector
Good2Talk, a vital mental health support service for post-secondary students across Canada and a part of Kids Help Phone, faced a significant challenge when the COVID-19 pandemic disrupted their traditional engagement methods. As students were no longer on campus, awareness and utilization of Good2Talk's services sharply declined.
To address this, we collaborated with Good2Talk on multiple fronts. We began by facilitating visioning sessions to understand the evolving needs of students and the impact of the pandemic. Our team presented innovative solutions to reinvigorate their services and increase accessibility.
One of our key projects involved designing NFC stickers that provided easy access to Good2Talk's services. These stickers, placed strategically around campuses, allowed students to tap their phones and instantly connect to mental health resources. This innovative approach generated curiosity and engagement, creating a ripple effect that increased overall awareness and usage of Good2Talk's services.
Building on this success, we developed a comprehensive digital presence strategy. This included a tailored social media content plan, focusing on creating shareable and engaging content that resonated with students. By including students in videos and posts, and leveraging events in post-secondary life, we significantly boosted Good2Talk's online presence.
The impact was substantial. The NFC stickers and digital strategy received positive feedback, driving engagement and increasing the visibility of Good2Talk's services. Our efforts demonstrated the effectiveness of combining innovative technology with strategic content creation to address complex challenges.
At the Novas Group, we excel in turning obstacles into opportunities through creativity and innovation. Let us help you transform your vision into impactful solutions. Partner with us to create meaningful connections and inspire change.
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