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Our Story

In the last three years, we've pivoted nearly a dozen times. Yes, you read that right. Over ten times. Each pivot was a step towards refining our approach, understanding the ever-changing business landscape, and ensuring that we stay ahead of the curve.

Our Leadership

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Drayton Mulindabigwi

Chief Executive Officer

Drayton, our CEO, leads The Novas Group with optimism and creativity. He began his journey with 20today20tomorrow, focusing on social challenges. Co-founding The Novas Group, he drives innovation in all it's forms. Drayton also chairs the Partnerships Committee at the Center for Social Enterprise Development.

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Lydia Lister

Chief Operating Officer

Lydia, our COO, blends creativity and strategy to turn plans into reality at The Novas Group. With a background in media and communications, she co-founded The Novas Group to empower young minds to think outside the box. Lydia stays engaged in her studies to stay up-to date with marketing, business strategies, and design trends.

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Emmanuel Antonin

President

Emmanuel has been with The Novas Group since its inception, helping it grow in all capacities. He believes innovation thrives where creativity knows no bounds.

A proud Ottawan, Emmanuel coaches soccer, organizes community events, and serves on the Michaëlle Jean Foundation’s advisory committee. 

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Anthony Valenti

Vice-Chairman

Anthony, our Vice-Chairman, advises on growth and corporate affairs. With experience in various industries and Canadian politics, he shapes strategic goals. He is also EVP of The Valenti Corporation and Chairman of SVHL. Anthony serves as Vice-Chair of Centrepointe Childcare Services and a director of the Canadian South Asian Women's Chamber of Commerce.

Our Approach

We understand the essence of staying on top of trends and continuously creating opportunities for your business to excel. We began as a project-based organization, reliant on external funding to launch innovative projects. From there, we evolved to selling ideation services, and eventually, full-scale venture creation services. Today, we stand strong with our own innovation models, supported by a new business model that allows us to better maximize our value.

Our journey is a testament to our commitment to innovation. We are built on a dynamic mix of young innovators and seasoned professionals, fostering an environment where creativity and expertise combine to drive transformative change. Join us, and let's make your next big success a reality.

Us in Numbers

$1M+

Value of Clients Under Management

Two

Industry Awards

30+

Team Size

10+

Years of Experience (combined)

As Featured In

Ottawa Business Journal
Rogers TV
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